In the world of advertising, details matter. And when it comes to details, personalised lighters are a hidden gem. These small, often overlooked devices can be an incredibly effective marketing tool, especially for a company's decision makers or marketing managers. Why? Because personalised lighters are practical, versatile and, most importantly, visible. According to a recent study, 89% of consumers can remember the company name on a promotional product they have received in the last two years. That's a big impact for such a small object.
The effectiveness of personalised lighters as an advertising tool
Personalised lighters are one of the most effective forms of advertising for a number of reasons.
High usage and visibility
Firstly, they are everyday objects. Whether for lighting a candle, a cooker or a cigarette, lighters are a necessity in many homes and businesses. This means that every time someone uses one of your personalised lighters, they're seeing your logo and remembering your brand.
Design versatility
Secondly, personalised lighters are incredibly versatile in terms of design. You can personalise them with your logo, your slogan, your brand colours, and even with contact information or a special offer. This allows you to create a lighter that is not only useful, but also conveys the exact message you want to send.
Cost-effective
Thirdly, personalised lighters are a very cost-effective form of advertising. Unlike other advertising methods that require an ongoing investment, personalised lighters are a one-off expense that keeps on advertising your brand for a long time. Customised lighters are a very cost-effective way of advertising.
How to select the best personalised lighter for your business
Selecting the right personalised lighter for your business is crucial to maximising its effectiveness as an advertising tool. Here are a few key factors to consider.
Understand your target audience
First and foremost, you need to understand your target audience. Are they smokers? Are they adventurers who might use a lighter to light a campfire? Or are they more likely to use a lighter to light candles at home? Understanding how your target audience will use the lighter will help you to select the most appropriate type of lighter.
Choose an attractive design
The design of your personalised lighter is crucial. You want it to be eye-catching and stand out, but also be true to your brand. Consider your brand colours, your logo and any other design elements of your brand when customising your lighter. Consider your brand colours, your logo and any other design elements of your brand when customising your lighter.
Consider quality
The quality of the lighter is also important. Not only will a poor quality lighter be less likely to be used, but it can also give a bad impression of your brand. Make sure you choose a personalised lighter supplier that offers high quality products.
Think about functionality
Finally, think about the functionality of the lighter. Some lighters have additional features, such as bottle openers or built-in torches. These additional features can make your lighter even more useful and therefore more likely to be used on a regular basis.
The Versatility of Personalised Lighters
Whether you're a smoker or not, if a company gives you a promotional lighter as a gift, you're sure to accept it gladly and store it carefully so that you can use it when the time is right.
A corporate gift catalogue of promotional lighters is usually a reflection of the lighters that can be found in retail. We have a version of the American lighter with a unique personality, the zippo style advertising lighter. If you ask us to make a free set-up with your logo laser engraved on it, you won't be able to resist getting one to give to your customers.
The surface of the lighter also offers very good visibility for the logo or image of any company or business. They are personalised on the entire surface, even on both sides, achieving a visual reach that is multiplied as it is an everyday item that is used daily at home, making it a magnificent promotional gift at trade fairs, festivals, company events, etc.
The cheapest advertising lighter is undoubtedly the classic lighter. You already know which one it is, the one we used to try to light when we were kids, it was so complicated! Its mechanism consists of a wheel that starts the spark and a push button that lets the gas out. It is available in mini and XL sizes, making it a perfect giant advertising lighter. If this lighter is still uncomfortable for you, you can also get the electronic flint lighters, without a wheel, only with a push button or cheap personalised Clipper lighters.
All of these cheap customisable advertising lighters are available in a multitude of colours, as well as opaque or translucent. We have Cricket lighters, Minicricket lighters in round or rectangular and also cheap personalised Clipper lighters. A variety of models of personalised lighters to light up your brand and promote your services through advertising lighters as cheap promotional gifts in advertising campaigns... Don't you think it's a great idea?
From the beginning of the promotional gift, the advertising lighter is the main character
The first lighter we know of to produce a flame dates from 1823. Invented by the chemist Johann Dobereiner, it's an item that's never really gone out of fashion. Its promotional nature has been around for more than a century, and it was one of the first articles used as an advertising tool.
It is undeniable that these products are one of the stars par excellence of promotional gifts for smokers: the lighter.
It is true that it is very easy to find lighters in any home, and it is also common for them to be a lighter personalized with the details of a local bar or business. A customized lighter can be useful beyond cigarettes. Lighting fireplaces or gas stoves are perhaps the most common uses of a lighter for advertising, although it can also be helpful to take a lighter with you when you go camping.
Whether you are a smoker or not, if a company gives you a promotional lighter as a giveaway item, you are sure to accept it gladly and keep it with care so that you can use it at the right time.
A promotional lighter catalogue is usually a reflection of the lighters that can be found at the retailer. We have a version of the American lighter with an unbeatable personality, the personalized zippo-style lighter. If you ask us to make a free mock-up with your logo laser engraved, you will not be able to resist to get it to give to your customers.
In addition, the surface of the lighter offers a very good visibility for the logo or image of any company or business. They are personalized in all its surface, even in both sides, achieving a visual range that is multiplied as it is an everyday item and it is used daily at home, being therefore a magnificent promotional item in fairs, festivals, company events, etc.
The cheapest promotional lighter is without doubt the classic lighter. You know what it is, the one we used to try to light when we were little, but it was so complicated! Its mechanism is formed by a wheel that starts the spark and a button that lets the gas out. It is available in mini sizes and also in XL, being a perfect giant advertising lighter. If this lighter is still uncomfortable for you, you can also get the electronic stone lighters, without wheel, only with button.
You will find all these customizable lighters in many colors, and also opaque or translucent. We have Cricket lighters, Minicricket lighters in round or rectangular and also custom clipper lighters. A variety of models of personalized lighters to light your brand