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Discover how customised chocolate can boost your Field Marketing campaigns

Field Marketing campaigns with chocolate
Field Marketing campaigns with chocolate

Chocolate is a delicacy that has conquered the hearts and palates of most people. But did you know that custom chocolate can also be an effective marketing tool? In this article, you will learn how Field Marketing chocolate can offer amazing benefits in your campaigns and how it can help your brand stand out in a competitive market. We will discuss the importance of customized chocolate at events, how it can work as a promotional gift and how your marketing strategy can make the most of this delicious treat to capture the attention of your target audience.

Main points to take into account

  • The importance of customized chocolate in Field Marketing campaigns.
  • The emotional impact of chocolate on consumers' perception of the brand.
  • How and when to use customized  chocolate gifts to maximize the impact in promotions and advertising actions.
  • Creative ideas to incorporate chocolate in your marketing strategies and events.
  • The effectiveness of customized chocolate in promotional and advertising actions.

Introduction to chocolate as an impact tool in Field Marketing.

In the competitive world of marketing, companies are constantly looking for new and creative chocolate marketing strategies to stand out and make an impact on their consumers. One of the most effective and surprising promotional tools that has gained popularity in recent years is the use of chocolate in field marketing. In this section, we will explore why chocolate has become a valuable resource within marketing strategies and discuss the benefits of chocolate in field marketing.

Chocolate is a universally loved product that evokes positive emotions in most people. Chocolate for business leverages this emotional potential by offering customized products that not only delight consumers, but also reinforce the brand message and help build an emotional bond with the audience.

Personalized chocolate is a useful and effective promotional resource that can significantly improve consumer perception of a brand and help increase customer loyalty.

Here are some of the key reasons why chocolate has gained popularity in field marketing:

  1. High visual impact: Customized chocolate features a unique and striking design that captures consumers' attention.
  2. Emotional connection: Chocolate is synonymous with pleasure and delight, which allows for a strong emotional relationship with the customer.
  3. Memorability: The association of chocolate with special moments and experiences makes the gift of custom chocolate a lasting element in consumers' minds.
  4. Versatility: Chocolate can be used in a wide variety of events and occasions, offering a unique and personalized detail to customers.

In addition, custom chocolate is also an innovative way to stand out from the competition and showcase the company's image in a fresh and original way.

Visual impactAttracts consumers' attention and reinforces brand message
Emotional connectionPromotes brand identification and customer loyalty
MemorabilityImproves retention of the brand message and its association with the product
VersatilityAdaptable to different events and occasions, generating a unique and personalized experience.

As we move forward in this article, we will discuss how to effectively integrate customized chocolate into field marketing campaigns and how to choose the best designs and messages to maximize consumer impact.

Chocolate marketing campaigns
Chocolate marketing campaigns

How to choose the right design and message for your brand.

To ensure that your personalized chocolate has the greatest possible impact on your target audience, it's important to choose the right design and message for your brand. Here are some practical tips to achieve this:

  1. Represent the brand's identity: the custom chocolate should be in line with the brand's identity and reflect its values and aesthetics. Thoroughly studying the brand and its visual elements can help in creating a cohesive design.
  2. Resonance with the target audience: Ensuring that the message and design of the customized chocolate resonates with the target audience is essential. Conducting prior research on the audience's preferences and tastes can guide in making the right choice.
  3. Simplicity and readability: A simple, easy-to-read design will ensure that the customized chocolate message is easily understood and memorable. Avoiding overloaded designs and choosing clear typography is key in this process.

Effectiveness of customised chocolate in promotional actions

Personalized chocolate is not only delicious, but can also be an effective and memorable component in promotional actions and advertising campaigns. Below, we will analyze success stories and studies that demonstrate how the use of chocolate promotion and chocolate for field marketing improves the effectiveness of campaigns.

One of the most important characteristics of successful promotions is their ability to generate a lasting impact on the consumer. Customized chocolate achieves this effect by combining a pleasant sensory experience with a visual message that reinforces brand identity.

Customized  chocolate is a unique and effective tool to attract consumers' attention and generate brand recall in promotional actions.

Let's take a look at some successful examples of the use of custom chocolate in promotional actions:

BrandEvent/PromotionPersonalized chocolate strategy
Ferrero RocherProduct display in shopping mallsDelivery of customized chocolates wrapped in golden paper with the brand's logo.
Coca-ColaNew flavor launch eventCreation of a limited edition of chocolates with the flavor of the new beverage and the Coca-Cola logo printed on the surface.
BMWAutomobile fairDesign of chocolates in the shape of BMW cars with brand and model details, given as gifts to event attendees.

In addition, several studies have confirmed the effectiveness of custom chocolate in promotional actions. For example, a study conducted by the University of Kansas found that 73% of respondents recalled receiving a customized chocolate gift at a promotional event, while only 36% recalled receiving a different promotional item, such as a T-shirt or mug.

So why is customized chocolate so effective? We can mention several factors:

  1. Emotional connection: chocolate is a product associated with positive emotions, such as pleasure and happiness, which generates an emotional attachment to the brand.
  2. Sensory experience: the taste and aroma experience of chocolate is difficult to forget and, if linked to a specific brand, it is associated with positive and differentiating memories.
  3. Perception of exclusivity: personalized chocolate often creates an impression of luxury and exclusivity, which enhances the brand's image and positioning in the consumer's mind.

In conclusion, the use of customized chocolate in promotional actions not only reinforces brand identity, but is also effective in attracting the audience's attention and establishing a lasting emotional connection.

Creative Field Marketing ideas with chocolate
Creative Field Marketing ideas with chocolate

Creative Chocolate Field Marketing Ideas

In this section, we will explore different original and creative chocolate marketing ideas to incorporate customized chocolate in Field Marketing campaigns. This way, you will be able to capture the public's attention in an innovative way and improve the customer's experience.

Events and trade fairs: the perfect setting for personalized chocolates

Events and trade fairs are ideal platforms for the deployment of customized chocolate products. As these are large gatherings, where brands and businesses seek to capture the attention of attendees, custom chocolate for events plays a key role in differentiation and recall by the target audience.

  • customized chocolate with the company's logo.
  • Chocolate figures related to the company's sector.
  • Chocolates with custom and original messages.

Successful examples of chocolate promotions

Here are some real and successful examples of companies that have used custom chocolate in their promotions, inspiring readers to develop their own field marketing campaigns.

One car manufacturer customized chocolates in the shape of their most iconic models and gave them out during presentations and motor shows. In this way, they ensured that attendees kept a memorable and tasty souvenir of the vehicles on display.

One hotel chain, at its booth at a tourism fair, distributed customized chocolate bars with images of its different hotels and resorts, which allowed them to stand out from the competition and generate an emotional connection between the public and their brand.

Promotional chocolate gifts, such as the ones presented in these examples, are an effective way to generate an emotional bond with the public and improve brand perception.

CompanyCustomized  chocolate productResult
Automobile manufacturerChocolates in the shape of iconic modelsIncreased interest in the vehicles and brand awareness
Hotel chainCustomized chocolates with images of hotels and resortsDifferentiation from the competition and emotional connection with the public.

As we have seen, customized chocolate is a solid instrument in the field of Field Marketing, providing creative and memorable experiences both in events such as fairs or in specific promotions. These actions will generate a lasting emotional connection and a real difference in the relationship with the target audience.

Emotions and chocolate: connecting with the target audience

One of the main benefits of chocolate in field marketing is its ability to connect emotionally with the public. Chocolate is universally known for generating feelings of happiness, pleasure and well-being. Therefore, it is important to harness this emotional power to create a connection with consumers to increase the impact and effectiveness of field marketing campaigns.

Corporate chocolates provide unique opportunities to establish emotional bonds with the public. By customizing chocolates with specific messages, logos or designs, emotions such as celebration, appreciation, sympathy or even nostalgia can be conveyed.

Chocolate is synonymous with happiness, love and celebration. Using it in our marketing campaigns has been an excellent way to connect with our consumers on an emotional level and strengthen the relationship with our brand."

The power of emotional connection not only attracts customers' attention, but also binds them to the brand in the long run. By associating customized chocolate with the brand, a memorable and enriching brand experience is generated that lingers in the consumer's mind. There are even cases where consumers collect and keep the chocolate wrappers as a valuable souvenir.

  1. Use high quality chocolate to generate an enriching and satisfying experience.
  2. Personalize chocolates with powerful, emotional messages that resonate with the target audience.
  3. Take advantage of special moments such as launches, anniversaries and holidays to generate campaigns with customized chocolates.
  4. Establish alliances with chocolate companies that share your brand values and allow you to generate creative and impactful designs.

In the end, the key to generate effective results in field marketing campaigns is to connect with the public through their emotions. The use of customized chocolate is a valuable and powerful tool to generate that connection and thus strengthen the relationship between the brand and its consumers.

EmotionMessage in personalized chocolate
Thank youThank you for your support
SympathyWith you in this difficult moment
CelebrationCongratulations on your achievements
NostalgiaRemembering old times

Integrating customized chocolate into your integrated marketing strategy

Personalized chocolate is one of the most effective and versatile chocolate marketing strategies available. It can be easily integrated into a complete marketing strategy, functioning as a key component in both online and offline promotion. In this regard, let's explore some techniques for combining online and offline activities with customized chocolate delivery, with the goal of creating a cohesive and effective marketing campaign.

Combining online and offline activities with chocolate

Successful marketing campaigns take full advantage of the opportunities provided by the digital world to boost their reach, but also recognize the value of customized interactions and memorable experiences offline. Through chocolate promotion, you can merge these two realms to empower your marketing actions, creating a complete, multi-sensory experience for your customers.

In the digital age, we cannot forget the importance of touch and taste when it comes to connecting with our audience.

Here are some ideas and techniques to combine online and offline activities with customized chocolate delivery:

  1. Invite your followers on social networks to participate in contests and sweepstakes where the prize is your exclusive customized chocolate. This will encourage interaction on your digital platforms and allow an emotional connection with the brand thanks to the physical prize.
  2. Launch email campaigns or social media posts with promotional codes that allow your customers to receive a customized chocolate with the purchase of a product or service. These types of actions reinforce the connection between your online and offline communication channels.
  3. Offer your customers the possibility to customize their chocolate online. Create a special design together with your brand, offer several options and let the customer choose their favorite. Then, send the customized chocolate directly to your customer's door as a token of gratitude for their loyalty and choice of your product.

Remember that the success of these actions lies in the union of your online and offline channels, working together to enhance the impact of your chocolate promotion.

Online actionsCustomised chocolate integrationOffline actions
Social media contestsCustom chocolate as a prizeHand delivery or postal delivery of the prize
Email campaigns with promotional codePersonalized chocolate as a gift or discountObtaining custom chocolate at physical points of sale or home delivery
Customized chocolate design onlineAllows the customer to choose and customize the chocolate designSend the customized chocolate to the customer's home as a thank you for their loyalty

Integrate these ideas into your marketing strategy and take advantage of the benefits of customized chocolate. Not only will you be adding value and creating a unique experience for your customers, but you will also be strengthening your brand and building a stronger relationship with your target audience.

Promotional chocolate gifts
Promotional chocolate gifts

Chocolate promotional gifts: how and when to use them

Chocolate promotional gifts are an excellent way to promote your business at special events and key dates. When used effectively, these promotional items not only generate impact, but also help establish emotional bonds with the public. Here are some tips on how and when to use customised chocolate for events and maximize its impact.

You can use customized chocolate for different occasions and moments:

  1. Corporate parties and company anniversaries.
  2. Customer appreciation and loyalty campaigns
  3. Exhibitions and trade shows
  4. New product or service launches
  5. Seasonal events and special celebrations

Consider the following example of how to incorporate customized chocolate into a promotional action in your marketing strategy:

At a trade show, offer visitors free tastings of your customized chocolate products. Invite visitors to share their opinions and comments about the chocolates in an online survey in exchange for a discount. At the same time, give away customized chocolates with your company logo and contact information to prospective customers as promotional gifts.

The most important thing when using customized chocolate in promotional events is that the quality of the product must be excellent. It must not only be a delight to the palate, but also capable of visually conveying the desired message. Here's how to choose the right type of chocolate promotional gifts for your event or campaign:

Type of chocolateCharacteristicsIdeal situations
ChocolatesSmall and elegant chocolates, ideal to be customized with your company's logo or message.Formal events, business meetings and conferences.
Chocolate barsLarger chocolates that can include your company logo, messages and even images.Trade shows, product launches and campaigns to support charitable causes.
Chocolate figuresThree-dimensional chocolate shapes that represent objects or characters related to your brand or event.Themed events and special occasions, such as anniversaries or holidays.

Always remember to adapt and customize the chocolate to the needs of your event, your brand and your target audience. Also, plan ahead to ensure the availability and success of your promotional chocolate gifts.


In summary, the use of personalized chocolate in Field Marketing campaigns can not only be a nice and appetizing detail, but also an effective marketing tool with numerous benefits. The ability to capture attention, connect emotionally, differentiate from the competition and build customer loyalty are just some of the reasons why chocolate for field marketing is so effective.

Chocolate promotion and customization allows brands to generate a unique and memorable experience for their audience, providing a significant reinforcement in their integrated marketing strategy that combines online and offline activities. Delivering chocolate promotional gifts at key moments and events maximizes the impact and effectiveness of campaigns.

Ultimately, by integrating custom chocolate into marketing campaigns, brands have the opportunity to leverage its many benefits and stand out in an increasingly competitive and saturated marketplace. Don't underestimate the power of chocolate in your Field Marketing actions and start exploring the possibilities that this delicious tool can offer your business.

María – Key Account Manager
“I am at your disposal to offer you a genuine and personalized service. Call me or send me a Whatsapp.”


How can customised chocolate enhance my Field Marketing campaigns?

Personalized chocolate can increase the effectiveness of your Field Marketing campaigns by generating an emotional connection with the customer, differentiating you from the competition and building customer loyalty through a design and message that resonates with them.

What are the benefits of using custom chocolate in marketing strategies?

Some benefits include increased emotional connection, differentiation from the competition, customer loyalty and providing a more memorable impression at promotional activities and events.

How to choose the right design and message in customised chocolate for my brand?

It is essential to know your target audience and understand their preferences. Make sure the design and message represents the brand and resonates with the audience, and is visually appealing and easy to understand.

What is the importance of integrating online and offline activities with the use of customised chocolate?

Integrating online and offline activities with customized chocolate delivery allows you to create cohesive and effective marketing campaigns, providing a holistic brand experience to your customers, and strengthening the connection with them across different platforms.

When is the best time to use chocolate promotional gifts in my marketing strategies?

Chocolate promotional gifts can be used effectively on various occasions, such as events, trade shows and specific dates related to your industry, taking advantage of key moments to maximize impact and attract the attention of your target audience.

Are there examples of companies that have successfully used customised chocolate in their marketing campaigns?

Yes, there are numerous examples of companies that have used customized chocolate in their promotions and events with successful results. Studying these cases will allow you to get inspired and develop your own innovative campaigns using customized chocolate.

How can chocolate help generate an emotional connection with the target audience?

Chocolate is a product that is often associated with happy moments, celebrations and pleasure. By customizing chocolate with a unique design and message representative of your brand, you can leverage those positive emotions to connect with your customers and leave a lasting impression on them.

Written by

María Guerra | Key Account Manager

Connect with María Guerra on LinkedIn

16 years of experience in the hospitality and event management industry and 5 in promotional merchandise industry allow María speak with true awareness about branded gifts as she has experienced both roles: client and vendor. Her creativity and eye for detail ensure accuracy and originality as well as her capacity to find trend products with anticipation. Her proposals have become blindly trusted and are a must for her key account customers and are the inspiration source for anyone deciding on their next marketing campaign order. Her rea ability is public relations. You want to meet her!

María Guerra Guerra García